Period

Start here

Choose a channel to understand what to do next

Each channel has its own signal. Pick one to see its history, rankings and next actions.

Weekly content brief

Choose a channel to begin

This period
What happened?

Choose a channel to see the clearest change in your content.

What worked?
What should I do next?

Choose a channel to get one clear recommendation.

View details

Decision check

The minimum needed to decide what to do next without getting lost in vanity metrics.

Post comparison

See which pieces won on attention, action or distribution. Compare posts, not just totals.

Channel analysis

Channel analysis

Content intelligence

Patterns by platform, format and available metadata. No topics are invented when the data does not contain them.

Learnings

A decision record that separates facts, observations, hypotheses and recommendations.

Full content record

All pieces in the selected period, with thumbnails when the CSV/API provides them.

Content Channel Date Metrics Score Decision

What each channel measures

The metrics used to compare content and decide what to do next.

ChannelMetrics to track
InstagramReach / Views, Likes, Comments, Shares, Saves, Follower Growth
LinkedInImpressions, Clicks, Reactions, Comments, Reposts, Engagement Rate, Follower Growth
YouTubeViews, Watch Time, Average View Duration, Subscribers Gained
SpotifyPlays, Average Consumption Time, Completion Rate, Followers
BeehiivDelivered, Open Rate, Click Rate, Unsubscribe Rate, Subscriber Growth
LumaPage Views, Total Registrations, Going, Check-ins, Show Rate (Check-ins / Going)
WebsiteUsers, Sessions, Page Views, Clicks, Events, Views by page section